PT. Dempo Karya Bersama
The housing project "Lubuk Minturun Sungai Lareh" was initiated by PT Dempo Karya Bersama to develop vacant land located in Padang, Lubuk Minturun which still has cool and fresh air because it is located in the highlands. This property project is intended to optimize the purchased resources, especially in the utility aspect of "Land De velopment" and the creation of Added Value for Stakeholders.
Government policies, especially local governments, which encourage the role of the private sector in the provision of housing for the community. This property development concept refers to: Development of the location into a housing cluster that meets the criteria for housing for middle-income people with a beautiful, environmentally friendly and minimalist nuance. Construction will be carried out in stages with an indent system with a target of completing 135 housing units and 10 shop houses in a maximum of 48 months.
Prioritizing efficiency and effectiveness in development and involving local communities as stakeholders in the physical work of house construction.
1. Property Location
Located in the highland residential area of Padang city, is a housing development area to support the needs of people working in the area of Padang City and around Bypass Aia Pacah.
The demographic of the development location is just east of the city of Padang. Where do we know the condition of the Lubuk Minturun area as a tsunami safe zone because it is located in a highland area and is close to the Padang mayor's office which is located in Jl. Bypass aah. Land location is 5 Km from Padang mayor's office, 4.67 KM from RSU Siti rahma, 1.40 KM from tourist attraction Lubuk Minturun, 5.83 KM from Lubuk Minturun Nature Bathing, and 30 KM from Minangkabau International Airport.
As we know, the high growth of offices and high-rise buildings that function as trade, hotels and other utilities have reduced land for residential in the city of Padang. The high demand for housing in the city of Padang has caused house prices to reach a maximum point so that the upper class can be reached. Population growth and the high trend of young families today cause the need for affordable home solutions that are not far from the city of Padang.
The location of this project is quite strategic for the middle income class community. Property locations will be close to a number of public facilities including:
1. Mosque: 150 m
2. District Office: 2 Km
3. Puskesmas, klinic, rumkit: 600 m to 3 Km
4. Means of Elementary, Middle School, High School, S1 Medical Education: 500 m
5. Traditional Market: 700 m
6. Bank BRI, Mandiri, 800 m
7. Electricity Network: there
8. PDAM: there is
9. Phone: there
10. RSUD: 4.67 KM
Site Plan and Redential Area
a. Market Potential & Segmentation
The need for representative housing is very urgent for every community / family. Therefore, the property location "Lubuk minturun" is expected to meet the needs of the middle class community who will provide swimming pool, Guest House, Playground and Café facilities within the location.
b. Marketing Strategy
The marketing strategy that will be used is to apply the marketing mix strategy by utilizing media promotion intensively. Media promotions include using Attractive Leaflet, Brochures, Promotional Balloons, Installation of banners and banners, and door to door to Institutions that are considered potential for the "MINTURUN POWDER" property class. What can be done to accelerate the sale of this "MINDURUN" LUBUK property is to find a target market that has fixed income and is not disturbed by the situation and condition of the Indonesian economy. Broad network is one of the important assets of PT. DKB. Through this network, PT.DKB already has potential buyers from one of the government institutions.
c. Project Utility
Based on the marketing strategy and the data obtained, the use of land for the development of house construction can be optimized in a period of two years. Utilities / networks that exist around the location include electricity networks, Telkom, PDAMs and other supporting networks